White Label App

Software for Tour Operators

Tour Operator Software Built for B2B and B2C Distribution

mTrip is white-label tour operator software: it centralizes supplier bookings, FIT programs, and group departures into one branded itinerary, then distributes it through both agency partners and direct travelers, via mobile app, web portal, and PDF, automatically, under your own name.

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★★★★★ 4.9/5 on G2 300+ travel brands  ·  35+ countries  ·  Founded 2009

Screenshot of mTrip white-label tour operator software showing a branded itinerary


Trusted Worldwide

Powering travel brands across 35+ countries

Travel agencies, tour operators & DMCs choose mTrip to elevate their client experience.

  • Globus, mTrip travel platform client
  • Abercrombie & Kent, mTrip travel platform client
  • Collette, mTrip travel platform client
  • ACIS Educational Tours, mTrip travel platform client
  • Exo Travel, mTrip travel platform client
  • XL Travel, mTrip travel platform client
  • AAA, mTrip travel platform client
  • Kontiki, mTrip travel platform client
  • Enchanting Travels, mTrip travel platform client

35+
Countries
2009
Founded
300+
Travel Brands
4M+
Trips Managed/year
4.9/5
Rated on G2

The Platform

One Platform. Production to Delivery.

mTrip’s tour operator software covers the full production-to-delivery chain, from itinerary assembly to branded traveler and partner delivery, while connecting to the supplier and back-office systems you already use.

Itinerary management for tour operators

Itinerary Management

Keep every confirmed tour and departure organized in one workspace, standardized across your product range.

Explore the Itinerary Builder

Branded eDocs generated by mTrip for tour operators

Travel Documents (eDocs)

Centralize supplier vouchers, tickets, and confirmations. Branded automatically, synced to web and mobile.

See how eDocs work

Branded tour operator mobile app built on mTrip

Branded Mobile & Web

Your company’s app on the App Store and Google Play. Travelers and agency partners see one branded plan.

See the client experience

Behind all three sits the back-office layer: supplier data flows in from GDS, mid-office, or AI import, so you keep full control of pricing and content across every program on a single platform for tour operators.

The Right Fit

Built for Brand Control and Multi-Channel Distribution

mTrip is the strongest fit for FIT specialists, group tour operators, and packaged holiday providers. Because they often sell through both B2B agency networks and B2C direct channels, they need a platform that manages multi-day programs with multiple suppliers, languages, and departure dates.

Brand control

A mobile app and web portal published under your own company name and domain, not a shared platform. Every eDoc and PDF carries your identity too.

Full production chain

Where other tour operator software focuses on a single function, proposal creation, CRM, or booking management, mTrip covers itinerary assembly, supplier document consolidation, and branded delivery across three channels.

Built to scale

Native integrations with Amadeus, Sabre, Travelport, and 10+ mid-office systems support FIT programs and group departures with varied suppliers, languages, and departure dates.

Operators that need both B2B wholesale distribution and direct B2C delivery from a single system consistently choose mTrip over single-function alternatives built only for proposal design or only for DMC collaboration. mTrip also serves travel agencies and DMCs from the same core platform; see our dedicated travel agency software page.

Itinerary Production for FIT and Group Programs

From booking data to a client-ready program

As FIT tour operator software and group tour management software in one system, mTrip standardizes production for individual tailor-made programs and recurring group departures alike, without losing flexibility for pricing and inclusions.

Once a booking lands, data flows in via GDS, mid-office, API, or the AI Import Wizard, which parses vendor confirmations from email, PDF, Word, or Excel into structured itinerary data automatically.

  • Import supplier data via GDS, mid-office, API, or AI-powered file import
  • Drag-and-drop day-by-day planning for FIT programs and group tours
  • Standardize content across your product range, keep pricing and inclusions flexible
  • Manage multi-day tours with varied suppliers, languages, and departure dates
  • Reuse trip templates and a shared asset library for recurring group departures

See the itinerary builder

AI Itinerary Builder screenshot showing automated day-by-day trip assembly for mTrip tour operator software

Branded document delivery for tour operators

Branded delivery across B2B and B2C channels

Centralize documents, deliver under your brand

Once a program is built, supplier vouchers, tickets, and confirmations still need to reach travelers and agency partners, without manual re-formatting, chasing email threads, or version mix-ups across departures. mTrip automates that last step.

  • Supplier vouchers and tickets branded automatically in one workspace
  • Distribute the same itinerary to agency partners (B2B) and directly to travelers (B2C)
  • Real-time flight updates and schedule changes pushed to the traveler’s app
  • Tour Leader tools for real-time group location and on-the-ground messaging
  • Branded document sync across web, mobile, and PDF

Explore document delivery

Integrations

Connects to the systems tour operators already use

mTrip’s tour operator software integrates directly with major GDS platforms, mid-office and back-office systems, and communication tools, no re-keying, no manual exports. So every connection runs over encrypted channels, and traveler data is handled under mTrip’s GDPR-compliant data policies.

GDS Systems

mTrip connects natively to the GDS platforms tour operators already book through:

Amadeus GDS integration
Sabre GDS integration
Travelport GDS integration

Mid-Office & Back-Office

Native integrations with leading mid-office and back-office platforms, including:

  • Tourplan
  • Moonstride
  • Viaxoft
  • Ezus
  • Juniper
  • Open Destination
  • Facilitatrip
  • Cornerstone
  • TravelWorks

Automation & Communication

Automation and communication tools that plug straight into your workflow:

  • Zapier
  • Zendesk
  • Missive
  • Genesys
  • AI Import (text, Word, Excel, PDF)

Comparing tour operator platforms? See how mTrip stacks up against other tour operator software in our full platform comparison.

Software for every kind of tour operator

Whether you build custom programs for individual travelers, run regular group departures, or package holidays at scale, mTrip is a solution built for FIT and group operators that adapts to your workflow and distribution model.

FIT & Tailor-Made Specialists

Tailor-made itinerary production

Build individual custom itineraries faster, import booking data from your GDS or supplier confirmations, and deliver a polished branded experience under your name.

  • Tailor-made itinerary production
  • AI-powered booking confirmation import
  • Branded PDF, web, and mobile delivery

Group Tour Operators

Group departure management

Manage group departures and multi-day tours with varied suppliers in one workspace. Any change is reflected immediately across web and mobile, for every participant.

  • Group tour and departure management
  • Consistent documentation at scale
  • Tour Leader tools for on-the-ground management

Packaged Holiday Operators

B2B and B2C from one platform

Standardize content across your product range while keeping full flexibility for pricing and inclusions, sold through agency networks and direct channels alike.

  • B2B and B2C from one environment
  • Standardized content, flexible pricing
  • Multi-language and multi-currency support

Why mTrip

Why Tour Operators Choose mTrip

Built exclusively for the travel industry and used to manage 4M+ trips a year across 300+ travel brands, mTrip solves problems that generic software and single-function tools can’t. See how mTrip compares on our comparison page.

Distribute through B2B and B2C from one system

Configure a white-label version for each agency partner while keeping centralized control over content, pricing, and trip structure, then sell the same programs directly to travelers.

Manage FIT and group programs together

Handle individual tailor-made itineraries and structured group departures on the same platform, with reusable trip templates and a shared asset library for recurring programs.

Give tour leaders real-time tools

Tour Leader tools live inside the same branded app. That means leaders can view real-time group member locations, message individual participants or the whole group, and manage on-the-ground logistics during multi-day tours.

Differentiate with a fully branded app

mTrip publishes a fully white-label mobile app under your own company name in the App Store and Google Play. Other branded-app platforms often come with more limited back-office integration and no GDS connectivity, or focus on travel advisors rather than tour operator production workflows.

Collaborate with DMCs and suppliers, not email chains

Centralize supplier content, pricing, and confirmations in one workspace, then distribute unified itineraries to travelers and agency partners without manual document assembly. Working with DMCs directly? The same platform serves destination management companies too.

How mTrip Compares to Single-Function Tools

See exactly where mTrip’s full production-to-delivery platform differs from tools built only for proposal design or only for DMC collaboration.

Single-function tools vs. mTrip’s full production-to-delivery chain
Capability Proposal & costing tools DMC-focused tools mTrip
Primary focus Proposal design & group costing DMC collaboration Full production-to-delivery: itinerary, eDocs & branded app
Standalone branded mobile app Not their focus No standalone app Yes, iOS & Android under your name
Native GDS integration (Amadeus, Sabre, Travelport) Not their focus Not their focus Yes
B2B (agency) and B2C (direct) distribution from one system Not their focus Not their focus Yes
Branded eDocs and document delivery Not their focus Not their focus Yes, web, mobile & PDF

mTrip isn’t the right fit for operators looking only for a standalone proposal-and-costing tool or a DMC collaboration workspace without full delivery; narrower single-function tools serve those needs well. mTrip also serves travel agencies and DMCs from the same core platform; see our dedicated travel agency software page. Comparing options across the board? See our full software comparison guide.

Client Testimonials


Travel agencies using mTrip report up to 70% less time spent distributing trip information to travelers — putting the full itinerary, documents, and
updates directly in the traveler’s pocket from day one.
Based on feedback from mTrip agency partners


The app is more than just a digital tool – it’s as if our customers had a Kontiki expert in their pocket as a tour guide. Our team now spends less time on administrative tasks and can focus on the really important things.
Birgit Ohlin Head of Innovation & CEM at Kontiki

kontiki

At Wamos Portugal we’ve been using mTrip app for the last 2 years and I highly recommend. Always innovating and adding new features. Our clients love it.
Mario Pires – Head of Innovation at Wamos
Wamos


Thanks for being a great partner!
Watch video
Jeff Russell – Director of Marketing at Globus
Globus


It would have been a much longer and more expensive launch had we not partnered with mTrip. A great product for our needs.
Laura Smart Fitch VP of Customer Experience at ACIS
acis

Award Winning Platform

Phocuswright Innovator, Webby Award, Best Mobile App at EyeForTravel, ACTE Award.

Phocuswright Innovator Mobile Innovation Award Webby Award acte Global Award


Member of


USTOA - United States Tour Operators Association  Advantage Travel Partnership
ETOA - European Tour Operator Assocation  GBTA - Global Business Travel Association ATTA - Adventure Travel Trade Association


As featured in

Travel Daily Media  Travolution  Business Travel News  Travel Weekly  PhocusWire

Pricing

Pricing that scales with your operation

mTrip is priced by trip volume and the modules you use, not per seat, so a boutique tailor-made operator and a large group-tour wholesaler both pay for what they actually run. From there, add-ons like GDS connectivity, the AI Import Wizard, Tour Leader tools, and full white-label branding are configured per operator. There’s no public rate card because every operator’s GDS connections, distribution model, and module mix are different.

Questions about the platform

Frequently Asked Questions

About the software

What is tour operator software?

Tour operator software is a platform that helps tour operators create, manage, and distribute itineraries and travel documents for tailor-made FIT programs, group tours, and packaged holidays. It handles itinerary building, supplier document centralization, traveler communication, and branded client delivery across web, mobile, and PDF.

What does mTrip’s tour operator software do?

mTrip is a white-label tour operator software platform that centralizes itinerary production, travel document delivery, and branded client communication. Operators use it to produce FIT programs and group tours faster, centralize supplier vouchers and documents, and deliver them to travelers and partner agencies via branded mobile app, web portal, or PDF, all under the operator’s own name and domain. It supports both B2B distribution through travel agencies and B2C delivery directly to travelers.

Does mTrip support both FIT and group tour operators?

Yes. mTrip supports both FIT (tailor-made) specialists and group tour operators. The platform handles individual custom programs and group departures, with tools to manage multi-day tours, varied suppliers, and consistent documentation across departures.

Does mTrip work for travel agencies as well?

Yes. mTrip serves both tour operators and travel agencies from the same platform. Agencies get the same itinerary builder, branded app, and document delivery, sized for FIT booking workflows rather than group production. See our dedicated travel agency software page for details.

Features & integrations

Does mTrip offer a tour operator app?

Yes. mTrip provides a fully branded tour operator app published in the App Store and Google Play under your company name and logo. Travelers download your app, not a third-party tool. The app includes offline itinerary access, real-time flight updates, destination content, maps, push notifications, and in-app messaging. For group tours, the app also supports Tour Leader tools for real-time group location and participant communication.

What integrations does mTrip offer for tour operators?

mTrip integrates with GDS platforms (Amadeus, Sabre, Travelport) and back-office systems including Tourplan, Moonstride, Viaxoft, Ezus, Juniper, and Open Destination. It also includes AI-powered import of vendor booking confirmations in any format (PDF, email, Word, Excel), and messaging integrations including Zendesk.

Is mTrip a white-label platform for tour operators?

Yes. The mobile app is published on the App Store and Google Play under the tour operator’s brand name, the web portal runs under the operator’s own domain, and all PDF output carries the operator’s logo and identity. Feature availability is configurable per agency or client type.

Does mTrip support Tour Leader tools for group management?

Yes. mTrip includes dedicated Tour Leader tools within the branded mobile app. Tour leaders can view real-time group member locations, send messages to individual participants or the entire group, share schedule updates, and manage on-the-ground logistics during multi-day group tours, directly in the same app travelers use.

Versus other platforms

Is mTrip a CRM for tour operators?

No. mTrip is a tour operator software platform, not a CRM. It does not manage sales pipelines, lead tracking, or commission workflows. mTrip handles the production and delivery side: itinerary building, branded mobile app delivery, travel document automation, and supplier data consolidation. Tour operators that need CRM features typically use a dedicated tool alongside mTrip for the client-management layer.

What is the best tour operator software?

The best tour operator software depends on your operation type and scale. Operators that need a fully branded tour operator app under their own name, multi-channel delivery (app, web, PDF), and support for both B2B and B2C distribution will find mTrip the leading choice. If your focus is only proposal design and group costing, or only DMC collaboration, a narrower single-function tool may serve that specific need. See our software comparison guide for a detailed breakdown.

How does mTrip compare to other tour operator software?

mTrip is the only tour operator platform that delivers a fully white-label mobile app under each operator’s own brand. Some competing apps come with more limited back-office integration and no GDS connectivity, while others focus on travel advisors and small agencies rather than tour operator production workflows. mTrip also covers both B2B and B2C distribution and integrates natively with Amadeus, Sabre, Travelport, and 10+ mid-office systems.

B2B/B2C, DMCs & getting started

Can mTrip handle B2B distribution through travel agencies?

Yes. mTrip’s B2B tour operator software lets operators distribute itineraries and branded travel documents through partner travel agencies. Each agency partner can receive a white-label version configured with its own branding, while the operator keeps centralized control over content, pricing, and trip structure. This makes mTrip suitable for wholesale tour operators and operators selling through agency networks.

How does mTrip help tour operators collaborate with DMCs and suppliers?

mTrip centralizes supplier content, pricing, and confirmations in one workspace. Tour operators can import data from APIs or vendor files, assemble packages, and distribute unified itineraries to travelers and agency partners without relying on email chains or manual document assembly.

Does mTrip offer a free trial?

Yes, after a demo. It’s not self-serve: every engagement starts with a personalized demo call so we can scope your supplier connections, distribution model, and module mix, then arrange a free trial before you commit.

Ready when you are

See mTrip’s Tour Operator Software in Action

See itinerary production, the branded app, and B2B/B2C document delivery live in a 30-minute call.

Request a Demo

300+ travel brands. 35+ countries. Rated 4.9/5 on G2.