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Tool 01
Agenda Builder
Structure your full event program visually. Drag, drop, reorganize. Every change syncs instantly to all attendee touchpoints. Built for the planner.
Discover the Agenda Builder →
MICE Platform
MICE Platform for Event Agencies: Agenda Builder + Branded App.
mTrip gives MICE agencies, incentive travel specialists, and PCOs two tightly integrated tools: an Agenda Builder to plan and manage multi-day event programs, and a white-label Event App to deliver a branded attendee experience on iOS and Android.
300+travel brands
35+countries
4M+trips/year
4.9/5on G2
smartphone
Tool 02
White-Label Event App
Your brand, your colors, your name on the App Store. Attendees get personalized agendas, offline maps, push notifications, and destination guides. Built for the participant.
Discover the Event App →
The Challenge
Running events with spreadsheets and PDFs costs you hours, every time
A 4-day incentive trip. Three hotel properties. Staggered airport arrivals. Twenty-five sessions across five venues. A gala dinner with VIP seating. And two last-minute schedule changes sent from the client at 11 PM.
This is the reality of meetings and events operations. The tools most agencies use — spreadsheets, email threads, PDFs — weren't built for it.
- One program change means rebuilding documents and re-sending everything manually
- Two separate tools — one for bookings, one for the event program — means duplicate work
- Generic event apps (Cvent, Bizzabo) don't handle flights, hotel rooming, or GDS data
- Off-the-shelf apps carry someone else's brand — not yours
mTrip solves this with one integrated platform
- Build your program once in the Agenda Builder — sessions, transfers, meals, activities, across all days and venues.
- Publish to your branded app instantly. Attendees open your app, not a third-party platform.
- Change anything, update everything — one edit in the Agenda Builder syncs to every attendee's app, web itinerary, and PDF.
- Connect to Amadeus, Sabre, Travelport and your mid-office system. Travel data flows in automatically.
- Your brand everywhere — the app, the web itinerary, the PDFs. Attendees never see mTrip's name.
Two tools. One platform. Zero gaps.
mTrip is the only white-label solution that covers both sides of a MICE program — the operational side for your planners and the experience side for your attendees.
Tool 01 — For your planners
Agenda Builder
Plan, structure, and manage multi-day event programs from a single interface. Drag-and-drop sessions, import travel data from your GDS, and publish updates in seconds.
Used by:
Event planners
Program managers
PCOs
- Drag-and-drop program builder — add sessions, activities, transfers, and meals across multiple days
- GDS import — pull flights, hotels, and transfers from Amadeus, Sabre, or Travelport directly into your event timeline
- AI Import Wizard — forward any booking confirmation (hotel, transfer, restaurant, ground operator) and it imports directly into your agenda in one click, no manual re-entry
- Venue and supplier details — attach maps, contacts, and logistics notes to each program item
- Branded PDF generation — produce polished print-ready programs under your agency's identity
- Real-time sync — every edit updates the attendee app, web itinerary, and PDF instantly
Tool 02 — For your attendees
White-Label Event App
Your brand on iOS and Android. Every attendee gets their own personalized agenda, destination content, offline maps, and real-time updates — all in your app.
Used by:
Event attendees
Incentive participants
Conference delegates
- Personalized attendee agendas — each participant sees their specific sessions, hotel, transfer times, and activities
- Push notifications — manual & contextual — send alerts manually or trigger them automatically by time, location, or event rule
- Offline-first — full agenda, maps, and travel documents work without internet access
- Destination guides — curated local content, maps, restaurant picks, and activity recommendations
- In-app chat — participants message each other, organizers broadcast to groups, tour leaders manage sub-groups
- Published under your name — your app, your logo on the App Store and Google Play
Better Together
One change. Every touchpoint updated.
The power of mTrip's MICE platform isn't in either tool alone — it's in the live connection between them. When you update the program in the Agenda Builder, you don't have to touch anything else. Every attendee touchpoint updates automatically and simultaneously.
No resending PDFs. No updating a separate app backend. No WhatsApp messages to 200 people. One source of truth, always in sync.
See it live in a demo →
1
You update the Agenda Builder
Move a session, change a venue, reschedule a transfer, add a new activity — all from one screen.
2
Attendee app updates instantly
Every participant's personalized agenda reflects the change in real time — no app update required.
3
Web itinerary refreshes automatically
Participants accessing the web version see the updated program without any manual republishing.
4
PDF re-generates on demand
Need a fresh printed program? Regenerate the branded PDF with the latest program in one click.
5
Send targeted push notifications
Notify only the affected participants. No mass alerts. No WhatsApp chaos.
Tool 01 — Deep Dive
Agenda Builder: Structure Your Entire Event Program in One Place
For a MICE agency, the event program is the deliverable. A 5-day incentive trip to Tokyo might have 12 sessions, 8 group dinners, 6 airport transfer groups, 3 hotel properties, and 40 individual activity slots — all of which can change at any point. The Agenda Builder is designed specifically for this complexity.
Typical scenario: Your 180-person incentive group is arriving in Lisbon on 3 different flights. One flight is delayed 2 hours. Two transfers and a welcome dinner need to shift. In the Agenda Builder, you move three items. Every attendee's app updates immediately. You send a targeted push notification to the affected group. Done in under 5 minutes.
Agenda Builder — Day 2 of 4
07:30
Airport Transfer — Group A
Lisbon Airport → Bairro Alto Hotel · 14 pax
09:00
Keynote: Future of Innovation
Grand Ballroom A · All attendees
12:30
Lunch — Rooftop Terrace
Terreiro do Paço · Groups A, B, C
14:30
City Discovery — Belém
Optional · 4 sub-groups · Guide: Sofia M.
20:00
Gala Dinner — VIP Evening
Pavilhão de Portugal · Formal dress · All
5 items · 2 pending changes
● Synced to 180 attendee apps
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Drag-and-Drop Program Planning
Add, move, or remove sessions, activities, transfers, meals, and VIP moments across multi-day programs in seconds. Reorganize entire days without rebuilding documents.
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GDS & Mid-Office Integration
Import flights, hotel reservations, and transfers directly from Amadeus, Sabre, Travelport, Tourplan, Moonstride, Ezus, and Juniper. No duplicate data entry, ever.
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Real-Time Sync Across All Channels
One update in the Agenda Builder pushes simultaneously to the attendee mobile app, web itinerary, and PDF. No republishing steps. No version confusion.
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Branded PDF Program Generation
Produce polished, print-ready event programs in your agency's visual identity — your logo, colors, and typography. Regenerate with fresh data at any point.
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Per-Participant Program Variants
Create differentiated agendas for sub-groups — VIP tracks, optional activities, group assignments, different transfer times. Each attendee sees only their relevant program.
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AI Import Wizard: Any Booking, Into Your Agenda in One Click
Forward a hotel confirmation, a restaurant booking email, a transfer PDF, or a ground operator document — the AI Import Wizard reads it, extracts the structured data (dates, times, locations, supplier details, participant counts), and drops it directly into your Agenda Builder timeline. No copy-pasting, no manual re-entry, no reformatting. Works with any supplier format, any language, any document type.
Tool 02 — Deep Dive
White-Label Event App: Your Brand. Their Experience.
Generic event apps are a broken experience for agency clients. Attendees download a third-party app with a vendor's logo, find a generic interface that doesn't match your event design, and have no connection to their travel documents. mTrip's Event App solves all three problems.
What your attendees see: An app with your agency's name and logo on the App Store. When they open it, they see their personal agenda, their hotel, their transfer time, and the destination guide for the city — all offline. When you make a change, they get a push notification immediately.
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Personalized Attendee Agendas
Each participant sees only their own schedule — their specific sessions, assigned transfer group, hotel details, and activity bookings. No generic PDF programs distributed to everyone.
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Push Notifications: Manual & Contextual
Send notifications manually (room change, urgent alert) or let the platform trigger them automatically based on rules: time-based ("30 minutes before your transfer"), location-based (arriving at a venue), or event-based (check-in complete, session starting). The right message reaches the right participant at exactly the right moment — without your team manually sending anything.
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Offline Maps & Destination Content
Full destination guides with offline maps, curated restaurant and attraction recommendations, and local tips — accessible without any internet connection. Essential for international incentive programs.
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In-App Chat: Participants, Groups & Organizers
Three-way communication built into the app. Participants chat with each other directly — networking, coordination, social interaction. Tour leaders and organizers message groups (or the full audience) without leaving the platform. No WhatsApp groups, no mass emails, no scattered threads.
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Integrated Travel Documents
Flight e-tickets, hotel vouchers, and transfer confirmations are stored directly in the app alongside the event agenda. Attendees have everything in one place — no separate apps, no email digging.
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100% White-Label on App Store & Google Play
The app is listed under your agency's developer account, with your name and branding. On a corporate program, operate under the client's brand. Attendees never see "mTrip" anywhere.
Built for every kind of MICE professional
Whether you organize corporate meetings, incentive travel, or full conference programs — mTrip fits how your team works.
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Meetings & Events Agencies
You manage the full program on behalf of corporate clients — the travel logistics, the event agenda, the attendee experience. mTrip's Agenda Builder replaces your spreadsheet workflow and the branded app delivers the attendee experience under your brand (or your client's brand).
Corporate meetings
Product launches
Team offsites
Trade shows
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Incentive Travel Specialists
Incentive programs are high-stakes, experience-rich, and highly personalized. Participants expect a premium experience. mTrip delivers personalized agendas, destination discovery, VIP activity scheduling, and real-time communication — all in a premium branded app.
Group incentives
VIP programs
Multi-country programs
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PCOs (Professional Conference Organizers)
PCOs need to manage the travel logistics that sit alongside their conference program — participant flights, hotel allocations, airport transfers — synchronized with the conference agenda. mTrip connects both worlds in one branded attendee experience.
Industry conferences
Annual congresses
Medical meetings
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Tour Operators Expanding into Group Events
If you already use mTrip for leisure or business travel, the MICE features are built into the same platform. No separate tool, no separate login. Add meetings and events functionality on top of your existing itinerary and app infrastructure.
Group tours
Corporate travel
Hybrid programs
mTrip vs. generic event platforms
Event platforms like Cvent and Bizzabo are built for corporate teams organizing their own conferences. mTrip is built for agencies that manage both the travel and the event program.
| Capability | mTrip | Cvent | Bizzabo / Swapcard |
|---|---|---|---|
| White-label app published under your App Store account | ✓ All plans | Higher plans, complex setup | Available, enterprise pricing |
| GDS integration (Amadeus, Sabre, Travelport) | ✓ | ✗ | ✗ |
| Travel documents (flights, hotels, transfers) in attendee app | ✓ | ✗ | ✗ |
| Mid-office system integration (Tourplan, Moonstride, etc.) | ✓ | ✗ | ✗ |
| Drag-and-drop multi-day agenda builder | ✓ Travel-aware | Sessions only, no travel data | Sessions only, no travel data |
| Per-participant personalized agendas (incl. travel details) | ✓ | Sessions only | Sessions only |
| Full offline mode (agenda + maps, no internet required) | ✓ | Partial cache only | ✗ |
| Destination guides and offline maps | ✓ | ✗ | ✗ |
| Built for travel agencies and PCOs managing client programs | ✓ | ✗ Built for corporate teams | ✗ Built for corporate teams |
| Conference registration, ticketing & lead retrieval | ✗ | ✓ Core strength | ✓ Core strength |
White-label app availability for Cvent and Bizzabo varies by contract tier and requires complex store publishing setup — confirm requirements with their sales teams. mTrip is not a conference registration platform; if ticketing and lead retrieval are your primary need, Cvent is likely a better fit.
Works with the systems you already use
mTrip connects to your GDS, mid-office, and booking platforms — no parallel workflows, no duplicate data entry.
GDS Systems
Amadeus
Sabre
Travelport
Mid-Office Platforms
Tourplan
Moonstride
Ezus
Juniper
Facilitatrip
Import Formats
PDF
Excel
Email
API
AI Import
MICE software (Meetings, Incentives, Conferences & Events) is a platform that helps agencies plan and deliver corporate events, incentive trips, and conference programs. mTrip provides two specific tools: an Agenda Builder that lets your team plan and manage multi-day event programs, and a white-label Event App that delivers the attendee experience on iOS and Android under your brand. The two are tightly connected — a change in the Agenda Builder syncs instantly to every attendee touchpoint.
Cvent, Bizzabo, and Swapcard are built for corporate marketing teams organizing their own conferences. They handle registration, ticketing, and lead retrieval. They don't handle travel logistics: no GDS integration, no hotel rooming lists, no multi-country transfers, no travel documents. mTrip is built for agencies that manage both the travel and the event program on behalf of clients. It covers the full operational picture — booking data from your GDS, event program structure, and the branded attendee experience — all in one platform.
Yes, completely. The mTrip Event App is published on the App Store and Google Play under your agency's developer account, with your name, logo, and colors. Attendees download your app — not a mTrip app. You can also operate under a corporate client's brand when delivering a program on their behalf. mTrip's name is never visible to end users.
Yes. The app is built offline-first. Attendees can access their full event agenda, travel documents, destination maps, and guides with no internet connection. This is critical for international incentive programs where connectivity may be unreliable, or for events in venues with poor Wi-Fi. Content syncs automatically when the device reconnects.
mTrip scales from small executive retreats (20 participants) to large incentive programs and conferences (500+ participants) across multiple venues and countries. The platform is designed for the complexity of multi-hotel, multi-venue programs with staggered arrivals, sub-group differentiation, and simultaneous session tracks. There is no upper limit on the number of program items or attendee records.
Yes. mTrip integrates natively with Amadeus, Sabre, and Travelport for GDS data, and with mid-office platforms including Tourplan, Moonstride, Ezus, Juniper, and Facilitatrip. Flight bookings, hotel reservations, and transfers flow directly into your Agenda Builder timeline, eliminating duplicate data entry between systems. For bookings that come outside your GDS — hotel confirmation emails, restaurant bookings, ground operator PDFs, transfer vouchers — the AI Import Wizard reads the document in any format, extracts all structured booking data, and adds it to your agenda in one click.
Yes. mTrip is a unified platform. The same Agenda Builder, mobile app, and integration infrastructure that powers your MICE programs also handles leisure itineraries and business travel programs. Your team works in one system, one login, one set of integrations — regardless of trip type. If you're already using mTrip for other use cases, MICE capabilities are available within the same platform.
mTrip MICE Platform
Ready to replace your spreadsheets with a platform built for MICE?
See the Agenda Builder and the white-label Event App in action. We'll walk you through a real event program — from program structure to live attendee app in under 30 minutes.
No commitment. Used by 300+ travel brands across 35+ countries. Rated 4.9/5 on G2.
