Selectour travel app customer story
Selectour travel app: a branded app for leisure and business travel
The Selectour travel app, Guide de voyages SELECTOUR, is a branded mobile app powered by mTrip. Selectour, the first network of independent travel agencies in France according to trade press TourMaG, with more than 1,000 points of sale, offers it to its leisure and business clients on the App Store and Google Play, customized for each agency.
One app, two kinds of trips
The same app serves leisure travelers and business travelers.
Fitted to each agency
Selectour customizes the app for each agency in its network, so every agency’s clients get an app that matches their needs.
Useful during the trip
Flight alerts, messaging, offline maps, and destination guides.
What is the Selectour travel app and what does it give travelers?
In March 2019, Selectour released its Guide de voyages SELECTOUR app. The announcement describes it as everything a traveler needs in one place, for the length of the trip.
Real-time flight alerts
The Selectour travel app sends flight alerts in real time. Today, the mTrip platform pushes gate changes, delays, baggage updates, and cancellations to travelers on every trip, and the timing follows the real delay.
In-app messaging
The Selectour travel app includes in-app messaging, so travelers write from inside the app instead of searching for a phone number. The mTrip app supports group chat between travelers and two-way messaging with the agency, with replies arriving by email, Zendesk, Missive, or Genesys.
Offline maps and destination guides
The app offers offline maps and rich destination guides, both listed in the announcement. As of 2026, mTrip guides cover more than 3,600 destinations, and itineraries, documents, and guides stay available offline in the app.
Features that match the type of trip
Depending on the trip, travelers see the features that suit a holiday or a work trip. The mobile app offers 17+ features and 20+ partner integrations, switched on one by one for each account.
Disruption management and duty of care for leisure and business
The 2019 announcement covers alerts and messaging. Today, mTrip also offers disruption management for leisure travel and duty of care for business travel, as an optional add-on to either a Trip Agent plan or a white-label app. Both build on the itineraries travelers already carry in the app, so a network serving leisure and business clients can extend the same app to the moments when a trip goes wrong. The announcement does not say whether Selectour uses these tools.
How Selectour runs one app for leisure and business clients
Selectour sells both leisure and business travel, so one app has to work for a family on holiday and for a colleague on a work trip. The announcement says the app is a versatile solution that matches the needs of each client type and is customized for each agency in the network.
A customized app per agency lets each agency keep its own identity inside a shared network effort. The announcement does not describe the exact configuration, so this page does not either.
About Selectour
Selectour describes itself as the first network of independent travel agencies in France, and TourMaG used the same wording in September 2025, when it counted 995 member agencies. Selectour’s own site cites more than 1,000 points of sale and about 4,000 advisors across France and its overseas territories. The group serves both leisure and business travelers, and the app extends that service to the trip itself.
Why networks choose a branded app like the Selectour travel app
The Selectour travel app shows four reasons a network puts its service into its own app. Each one is available to any agency or network using mTrip, on a Trip Agent plan or a white-label app.
Keep every agency visible to its clients
A branded mobile app carries the agency name through the whole trip. Trip Agent offers a shared app with your logo and colors, live the day you subscribe. The white-label app publishes under your own App Store and Google Play accounts in 2 to 3 weeks.
Serve leisure and business trips from one platform
One platform covers both segments, with business travel apps and leisure itineraries side by side. Features are activated per account, so each client type sees what it needs.
Turn bookings into trips without retyping
mTrip builds a finished trip from a booking once, with no retyping. The itinerary builder is where the trip is built. The AI Import Wizard reads emails, PDFs, Word files, and Excel sheets, so staff skip most of the manual entry.
Stay in touch when plans change
Alerts, messages, and travel documents arrive in the same app as the itinerary. Disruption management for leisure travel and duty of care for business travel are optional add-ons for either offer.
Who can use the same approach as the Selectour travel app
Networks of independent agencies
A network of independent agencies can give each agency an app customized to its needs, as Selectour does. Software for travel agencies covers the day-to-day tools.
Agencies with leisure and business clients
An agency with both client types can send holiday travelers and business travelers the app that fits their trip. Add disruption management for holiday travelers or duty of care for business clients, as an optional add-on. See also the Kontiki tour operator story.
Trip Agent or white-label: two ways to launch a branded app
mTrip offers two ways to launch a branded app: Trip Agent, a shared app with your logo and colors, and a white-label app published under your own developer accounts. Both are priced by itinerary volume.
Trip Agent: a shared app with your branding
Trip Agent is a shared app branded with your logo and colors. There is no setup fee by default, only if you need added support, configuration, or integrations. There is no commitment, and you can cancel anytime. You can send trips the day you subscribe, after a demo.
White-label app: your own app and accounts
The white-label app is a dedicated environment with your own app, published on the App Store and Google Play under your accounts, name, and icon. The setup fee is scoped to the project, and the engagement lasts one year. It goes live in 2 to 3 weeks, depending on integrations.
About mTrip
mTrip has built white-label travel software since 2009 in Montreal, and it is part of the Digitrips Group. Its platform serves clients in 35+ countries in 9 languages, and its trips reach travelers more than 4 million times a year. It connects to the Amadeus, Sabre, and Travelport GDSs, to mid-office tools such as Tourplan, Moonstride, and Ezus, and to Zapier for automation.
- 300+
- clients
- 35+
- countries
- 4M+
- trips a year
- 9
- languages
Pricing follows itinerary volume, not the number of agent seats, and there is no public price list. mTrip is not a CRM; it works alongside your CRM. It serves agencies and networks of any size, and smaller teams can start on Trip Agent. Security details are published in the mTrip Trust Center. You can read more traveler stories on the customers page.
Questions about the Selectour travel app
About the Selectour app
What is the Selectour travel app?
The Selectour travel app, named Guide de voyages SELECTOUR, is a mobile app powered by mTrip. Selectour offers it to its leisure and business clients on the App Store and Google Play, and customizes it for each agency in its network.
Who is the Selectour travel app for?
It serves two kinds of Selectour clients: leisure travelers and business travelers. Depending on the type of trip, travelers see the features that fit a holiday or a work trip.
What can travelers do in the app?
Travelers receive real-time flight alerts, send messages in the app, use offline maps, and read destination guides. The original announcement lists these features as examples, not as a complete list.
Can each agency in the network brand the app?
Yes. The announcement says the app is customized for each agency in the Selectour network, so every agency gives its clients an app that matches its own needs.
Is Selectour a mTrip customer?
Yes. Selectour announced its Guide de voyages SELECTOUR app, powered by mTrip, in March 2019. This page is the story of that app and is not a measured case study.
Does the app handle disruptions and duty of care?
mTrip offers disruption management for leisure travel and duty of care for business travel as an optional add-on with Trip Agent or a white-label app. The 2019 Selectour announcement does not say whether Selectour uses it.
Launching your own branded app
Can a travel agency network launch a branded app like Selectour?
Yes. mTrip offers a shared Trip Agent app with your logo and colors, and a fully white-label app published under your own developer accounts. Request a demo to talk through your brand, your agencies, and your workflow.
How long does it take to launch a branded app?
Trip Agent agencies can send itineraries the day they subscribe. A white-label app typically goes live in 2 to 3 weeks, depending on integrations.
How is mTrip priced?
Pricing follows the number of trips, not the number of agent seats, and the number of users is unlimited. There is no public price list, so request a demo for a quote.
Languages, offline use, security and results
Which languages does the app support?
The mTrip app supports 9 languages: English, French, German, Spanish, Italian, Portuguese, Dutch, Polish, and Japanese.
Does the app work offline?
Itineraries, documents, and destination guides are available offline in the mTrip app, so travelers can open them without a connection.
Is mTrip secure?
mTrip encrypts data in transit and at rest, follows GDPR-aligned policies, is registered with the UK Information Commissioner’s Office, and runs on AWS. Details are in the Trust Center.
Does the page publish results for Selectour?
No. The announcement does not publish usage figures, time savings, or satisfaction scores for Selectour, so this page does not either.
Bring your agencies into their own app
Talk with the mTrip team about your brand, your agencies, and your travelers.