AI assistant
Introducing the mTrip AI assistant for travelers
The mTrip AI assistant is an AI tool built into the traveler app that agencies and tour operators publish under their own brand. Travelers ask about their destination in plain language and get tips and advice in conversation.
Announcement from August 2023, kept as published. For mTrip’s current AI tools, see the AI Import Wizard, launched in February 2026.
Read the 2023 announcement ↓Destination questions, answered in conversation
Travelers ask the mTrip AI assistant about attractions, local experiences, places to explore or a jogging route. The answer arrives inside the app at any hour, without leaving the itinerary.
Built on OpenAI’s GPT
mTrip built the assistant on OpenAI’s GPT technology. At launch in August 2023 it answered in 11 languages, with tips tailored to the traveler’s destination.
Inside the agency’s own branded app
The AI assistant lives in the mTrip traveler app that each agency or tour operator publishes under its own name. It sits next to the itinerary, the travel documents and the agency’s own advice.
What is the mTrip AI assistant?
The mTrip AI assistant is a conversational AI tool inside mTrip’s white-label travel app. A traveler types a question about the destination, such as the best local restaurants or where to go for a run, and receives tailored advice generated with OpenAI’s GPT technology. The assistant sits next to the trip itinerary, the travel documents and the agency’s own recommendations. The traveler stays in the agency’s branded app instead of switching to a search engine. mTrip, founded in Montreal in 2009, announced the feature in August 2023. The original announcement follows.
The original announcement, August 2023
mTrip is excited to announce the launch of our AI-powered Virtual Assistant, a cutting-edge feature that offers travel tips and destination advice to travelers in 11 languages. This innovative tool, powered by OpenAI’s GPT, is designed to provide precise and tailored recommendations, empowering travelers to plan and make the most of their journeys.
A new approach to travel planning
The Virtual Assistant feature is a testament to the transformative power of generative AI in the travel industry. Providing a new and efficient way of searching for information, travelers can receive helpful advice and insights about their chosen destination. Whether they’re wondering about local attractions, seeking experiences, or simply asking about the best jogging routes, the Virtual Assistant is ready to assist 24/7.
A step forward in enhancing the travel experience
The launch of the Virtual Assistant tool is a significant step forward in our commitment to creating a more enhanced travel experience. Along with our roster of other useful features in mTrip’s mobile solutions, the Virtual Assistant will provide travelers with personalized and insightful knowledge that helps them make the most of their time abroad. We look forward to seeing how this innovative tool will take travel planning and customer satisfaction to the next level.
Questions about the AI assistant
Which AI tool powers the mTrip assistant?
The assistant is powered by OpenAI’s GPT, as stated in the 2023 announcement. It generates destination tips and travel advice in conversation, inside the traveler app.
Is the AI assistant part of the white-label app?
The assistant was launched as a feature of the mTrip traveler app, which agencies and tour operators publish under their own brand. That means Trip Agent, or a fully white-label app published under the agency’s own name on the App Store and Google Play. Ask during a demo which AI tools are active in your configuration.
What other AI tools does mTrip offer?
The AI Import Wizard, launched in February 2026, reads booking confirmations from emails, PDFs, Word and Excel files and turns them into structured itineraries. For a wider view, read the guide to the best AI tools for travel agencies.
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