Getting the most downloads for client’s apps is a challenge any publisher faces. Especially for our own clients. According to Forrester, 63% of apps are discovered through app store searches. This means that App Store Optimization is crucial for the success of a mobile app on iOS.
In its last keynote in early June, Apple announced major changes in the App Store which may significantly impact downloads. When the changes are made next fall, what does it mean for publishers?
- Scrolling results – a new continuous way of scrolling that should improve visibility and downloads for apps with lower rankings.
- Suggested searches – different search terms that are related to the keyword entered will appear while searching.
- Trending searches – improvement to the Search tab that shows what searches are currently trending.
Already available on Google Play, app previews should convince users to download your app in less than 30 seconds.
Apple is adding a brand new Explore section to the App Store that will combine curated app collections with new sub-categories.
Editor’s choice logo for apps
An Editor’s Choice logo will be featured underneath an app’s name and ratings. A seal of quality attributed by the App Store Editorial Team may boost downloads.
Among other changes in the iOS 8 App Store: App Bundling for paid apps, family sharing that allows users to buy apps once and share them with family members.
Have any questions on this major App Store update? Feel free to contact us and we’d be glad to talk about how the changes may impact your downloads.