MCD recently published the results from a research conducted with 1,000 US travelers.
How much of an impact does the quality of a hotel’s website, app or other digital tools have on your decision to stay?
How likely would you be to use your smartphone in the following ways?
To easily see offered amenities and hours
To engage with maps of the areas they visit
For automated check-in to bypass the front desk
To request a late check-out
To see concierge tips about the places they visit
|As a room key||64%|
|To order room service/ amenities||62%|
|To pay their hotel bill||61%|
a taxi pickup at the hotel
|To sync it up with the in-room television||43%|