What hotel guests expect from a mobile application

MCD recently published the results from a research conducted with 1,000 US travelers.

How much of an impact does the quality of a hotel’s website, app or other digital tools have on your decision to stay?

BUSINESS Travelers
75%
LEISURE travelers
64%
FAMILY travelers
74%

 

How likely would you be to use your smartphone in the following ways?

To easily see offered amenities and hours
80%
To engage with maps of the areas they visit
78%
For automated check-in to bypass the front desk
73%
To request a late check-out
73%
To see concierge tips about the places they visit
68%
As a room key64%
To order room service/ amenities62%
To pay their hotel bill61%
To
schedule
a taxi pickup at the hotel
55%
To sync it up with the in-room television43%

Repeat business is earned through great experiences

Source: MCD