What hotel guests expect from a mobile application

MCD recently published the results from a research conducted with 1,000 US travelers.

How much of an impact does the quality of a hotel’s website, app or other digital tools have on your decision to stay?

BUSINESS Travelers		75%
LEISURE travelers		64%
FAMILY travelers		74%

 

How likely would you be to use your smartphone in the following ways?

To easily see offered amenities and hours		80%
To engage with maps of the areas they visit		78%
For automated check-in to bypass the front desk		73%
To request a late check-out		73%
To see concierge tips about the places they visit		68%
As a room key		64%
To order room service/ amenities		62%
To pay their hotel bill		61%
To schedule a taxi pickup at the hotel		55%
To sync it up with the in-room television		43%

Source: MCD