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How does the Contextual Notifications feature work?

By going to the “Settings” > “Accounts” > “Contextual Notifications” section in your CMS, you will be able to create personalized notifications. There is no limit to the amount of notifications you can create, but keep in mind that you do not want to bombard the traveler. Too many notifications can lead to them being muted or the app being uninstalled, so it’s important to find the sweet spot!

Define rules at the account level
You can send customized notifications for a specific account, by going to “Settings” > “Accounts”, selecting the account and opening the “Contextual Notifications” tab.

Notification settings
Trigger: What the notification should be triggered by. For example, time (days/hours/minutes), user location or trip/flight status.
Object: Indicate what this notification is linked to (whole trip, specific segment, destination) and which part of it (departure/arrival, beginning/end).
Scheduling: Decide when the notification should be sent (ex. a notification could be sent 48 hours before a flight departure).
Message: The notification text would be added here, but you can take it one step further with dynamic variables. Click on “Add a field” to add dynamic variables, like the traveler’s name, destination name and more (ex. “Hi [first_name]! welcome to [destination]!” would appear as “Hi John! welcome to Barcelona!”). Dynamic variables vary, depending on the trigger and object that was previously selected.
Action: Define what happens when the user presses the notification (available actions depend on the trigger and object that were previously selected): no action, open the app, open a specific segment, open a destination guide, open destination activities screen, open an ancillary offer, open a web link, open contact screen and more.

Important to know:
– Check-in reminders, flight alerts and risk alerts (depending on your configuration) are already implemented and don’t need to be defined again.
– Notifications are sent only if they are relevant. For example, if a trip does not include a train segment, the traveler will not get any notifications for a train.
– If dynamic variables are missing, the system considers the notification to be incomplete and will not send it. For example, a notification for an accommodation with additional benefits will only be sent if the “Benefits” field is filled in.
– Contextual Notifications should always be created on account level and will apply to all trips included under that account. If they are added to the Global Settings, they won’t work (the Global Settings only serves as a template when you create new accounts).

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